Goodbyes can be hard but are sometimes necessary. Although Excel may have proven to be highly beneficial in the early days of your business, it may start to feel like that unwanted guest who overstayed their visit, as your business expands. Excel can become frustrating, error-prone, and non-productive if implemented in a large business workplace. Hence, businesses should adopt a dedicated CRM software compatible with desktop as well as major mobile operating systems to manage their increasing needs as their business expands.
Here are 10 reasons why you should finally make the switch from Excel to a dedicated CRM software:
Most businesses can’t use excel as a standalone application. Businesses also need an email client, a calendar, a contacts app and a bunch of other tools to manage their sales. With a CRM tool, all these features and more are bundled into one package, eliminating the need for multiple software. A CRM tool provides a one-stop solution for managing business processes. The major benefits of using a CRM tool over excel is that it is very efficient in saving time and organizing different types of data. Businesses do not have to switch between multiple applications for managing processes and can rely upon a single software tool. Also, CRM tools are better at running on the majority of mobile operating systems. Excel can face compatibility issues on multiple platforms.
Excel is primarily used for basic data storage and analysis functions. However, it is not very scalable. The responsiveness of Excel is affected by the amount of data entered into a spreadsheet. Also, Excel depends on manual data entry. This process can become tiresome when using excel to handle a large number of entries. The lack of automation can lead to mismanagement and loss of productivity. A CRM can help build custom automation workflow for various processes like lead generation, website visitor tracking, quoting and invoicing, and email management. With the automation of repetitive and routine processes, business procedures are simplified, saving human resources and time.
Data breach is a serious threat when using excel. Private information can get shared without the user’s knowledge. Anyone with a USB storage device can steal private business information. Since most application developers follow strict privacy practices while developing applications, CRM software can provide better security features than Excel. Cloud-based CRM tools provide better security than storing sensitive data on local computers or unsecured mobile operating systems. Businesses can ensure the privacy and security of their customers using different security methods provided by CRM tools.
Since Excel spreadsheets depend on manual data entry, they are prone to errors. According to a study by Dartmouth College, 94% of excel sheets contain errors. There is no way to ensure data quality when using Excel sheets. Even a small error in data entry can lead to huge losses if ignored. Due to the automated data entry enabled by CRM software, errors are minimized, leading to highly accurate results.
One of the biggest advantages a CRM software has over excel is collaboration. Organizations often need to share a single document with multiple people. This can lead to unnecessary complications and confusion if the single data-sheet is shared between multiple parties like vendors, customers, or internal team members. CRM software lets multiple users view the same data at the same time. Changes made to the data by one user are instantly accessible to the others. This ensures that every team member constantly has an updated view of each process.
Excel has its limitations when integrating with other software. On the other hand, CRM software can be incorporated into multiple tools used in business. CRM tools can be integrated into mailing apps such as MailChimp as well as accounting apps such as QuickBooks. This allows for a wider integration of CRM tools with a plethora of software and proves highly beneficial to the organization.
The sales team is almost always on the go. Excel is not exactly travel-friendly. Every time someone wants to log interactions in an excel sheet, they wait to get to their desks and make changes. Also, there might be changes in the spreadsheet while the sales representatives are on the road, which they may not be aware of. Using CRM software, employees can access data on the go. With a friendly customized interface, the sales representatives too can make changes to the data, keeping everyone involved in the chain updated.
As the Excel sheet grows larger, it can lead to information overload for users. Manually creating insightful reports from large Excel sheets can be challenging. Thus, using Excel as a standalone CRM solution can prove disadvantageous. Dedicated CRM software can help create a variety of reports on demand. They even have integrated templates for common use cases. With the ease of reporting, businesses can leverage CRM tools to better assess their resources and priorities, or make adjustments to projects as required.
CRM software provides complete control over the data generated in the business. Companies can access complete information regarding processes in the sales cycle. Data analysis can help companies streamline their business procedures.
One of the biggest advantages of CRM software is that it can be customized according to the company’s needs. With Excel, there is no room for customization. Companies have to play by Excel’s rules, which are hugely restricted. When employing CRM tools, businesses can get the software tailored according to individual employee needs. The ease-of-use is highly increased when using a CRM as compared to an Excel spreadsheet.
CRM software proves to be a high-utility tool when compared to Excel. It can get the same things done as Excel, but with added benefits. It provides a better way to manage data about customers, prospects, and finances. It also provides tools for easier sharing of data across teams and applications and a plethora of other benefits. If you’re still not convinced why your business needs a CRM software, or have any other doubts, feel free to contact us.