Digital Fractal

Increase Customer Engagement

4 Ways Mobile Apps Increase Customer Engagement

In 2020, mobile application revenues via paid downloads and in-app advertising were projected to reach US$51 billion. Mobile apps have become an enormous source of profit for businesses and brands of all sizes.

Custom mobile apps are the future of long-term business success. They are no longer just duplicates of website content. Instead, they are centers for e-commerce and customer engagement. A well-functioning, user-focused app can reach new customers and increase sales from long-time patrons.

Here are five important ways mobile apps can increase customer engagement and profits:

1) More Time, More Sales

Consumers spend more than three hours on their phones every day, with power users regularly clocking screen times above 8 hours. Around 90% of smartphone time is spent using mobile apps. Future-focused businesses can leverage this widespread app use to their advantage. 

Mobile e-commerce sales are projected to reach over US$3 trillion in 2021. That’s 67% of all total e-commerce, meaning 2 out of 3 dollars spent online is done so through a mobile device. More exposure leads to more sales. This means that a customer spending time looking through your mobile app is more likely to buy your product or avail of your service. If they have a good experience, they will regularly come back to your app, generating consistent sales.

2) Less Inclination to Compare

Mobile apps prevent consumers from purchasing products from your competitors. As long as you make the user experience smooth and hassle-free, your customers are much less inclined to look around for other options.

Through your app, customers will be exposed even to products or services they aren’t explicitly looking for. Increased focus on your brand will also lead to offline sales and brand loyalty because of the strong relational link that has been built.

3) Boost Marketing Strategy

Mobile apps have become a critical element of sales and marketing. Sophisticated mobile app analytics and reporting should tie into your business’s goals. Through apps, you can collect much better data from your customers. You will be able to obtain more accurate analytics as opposed to offline transactions.

This high-end market research is crucial to streamlining your existing marketing strategies. The more you know your audience, the more ways you can engage with them through other channels—social media, app advertising, and even offline paraphernalia. 

4) App Notifications

Automated push notifications make sure that you are never too far from your customers’ minds. It’s important not to overdo it, but you can keep your customer consistently engaged in your app and your product over a long time with proper planning and execution. 

Push notifications can be customized to be relevant to what your customer has been doing in the app or if a significant amount of time has passed between purchases.

Mobile app users can also be further engaged if you offer discounts or free items exclusively for mobile users. Such exclusives encourage app usage and further sales.

Conclusion

Many companies worldwide are turning to mobile app development to increase customer engagement and promote long-term business growth. Mobile apps can make your products and services more accessible and can help drive brand loyalty with your existing customers. If done well, your app will make your business future-proof and ensures your profitability in the years to come.

Are you looking for a mobile app development company in Edmonton? Digital Fractal will work side-by-side with you to turn your app development ideas into reality and give you a competitive edge in today’s digitized world. Our founders have been in the software industry since the beginning of the internet, and we have found solutions to complex problems for large and small companies alike. Contact us today!