With a growing number of consumers purchasing their needs through mobile digital platforms, it is becoming clear that these experiences need to be personalized and relevant. While this might be a challenge to overcome, such an experience is an excellent way to engage with customers and keep them coming back for more.
Unfortunately, many company’s endeavours to provide a personalized experience to each of their customers have made some mistakes that have hampered their ability to do so. If you are facing a similar dilemma, here are some of the mistakes other companies are making that you must avoid.
1) Not Researching User Behaviour
When it comes to offering a personalized experience that attracts customers, you must first know how and why they use the mobile platform in the first place. Otherwise, the experience you offer might not align with their expectations, ultimately defeating the purpose.
For example, you may be doing business with young adults but are sending them messages during work hours. That means that they might not receive your messages at all. Your message would be lost, never to be seen again.
Simply put, you must understand your users’ behaviours and lifestyles. Plenty of data has to be collected, and research must be done to ensure that you know exactly what you can do to personalize their mobile experience.
2) Using a “One-Size-Fits-All” Solution
You might believe that there is a solution for all your mobile personalization needs. Unfortunately, such a solution does not exist, and anything that advertises itself as a be-all-end-all solution is not telling the truth.
In most cases, you will need to work with various vendors to satisfy your mobile personalization efforts’ different needs. For example, you might need to work with one agency for video content and another for its delivery. Just keep in mind that whoever you work with must satisfy your requirements. All in all, the solution you invest in will be one that consists of many, all of which work towards the goal of offering the best mobile personalization experience.
3) Not Aligning the Mobile Strategy with Your Business Objectives
Many companies may do well in offering a personalized experience on their mobile platforms. Unfortunately, it does nothing in terms of bringing in the results needed to complete business objectives. That is because they did not align their personalization efforts with their goals in the first place.
With that in mind, the strategies you place into mobile personalization must reflect your business goals. For instance, if you are trying to increase user retention, you can introduce loyalty points and provide direct access to customer service. Once you set up a tactic, measure the results to ensure you get what you are looking for.
By remembering these mistakes and making an effort to correct and avoid them, your efforts to provide an excellent, personalized mobile experience will become much easier to achieve. Keep in mind that doing this the right way can still be quite a challenge, just because your customers’ needs can differ from one group to the other.
However, through all your efforts, remember to never put your customers’ privacy at risk. This means giving users full control over what they want to receive, allowing them to comfortably use your platform while still allowing you to provide them with a tailored mobile experience.
Digital Fractal offers various services, including app development and microservices, to create tailored solutions for any business need. If you are looking for mobile app developers in Edmonton to help create personalized experiences for your customers, get your free quote from us today!