App Idea to Developers
Mobile App Development

The Perfect Pitch: Tips on Presenting Your App Idea to Developers

By, digitalfractal
  • 4 Jan, 2021
  • 0 Comment

Many factors could lead to app development delays and an increase in production costs. But two of the most common factors are poor communication and constant revisions and changes during development. When this happens regularly, these startups usually fail even before they get to launch their products. However, you should know that you can prevent these issues. 

When you begin any project, whatever it may be, communication is incredibly important. When you have a lack of communication with your team, it causes various problems and will affect not only the operations of your business but also the partnership and relationship you’ve built with your team. But you should know that you can change this perspective and use this opportunity to grow. 

For startups who want to develop an app for their business, you must work with a reputable app developer to help manifest your app idea.

But how do you do that? How will you make a developer trust your idea and build your project? Don’t worry; we got you covered. Here are some tips on how you can pitch your app idea to developers so that you can work with a reliable and creative team. 

1) Don’t Present a Project Specifications Document

Unless you’re a technical founder, you shouldn’t prepare a project specifications document. A project specifications documents or a product requirements document outlines your app’s flow, features, technical specifications, and logic. Basically, this document is everything your development team needs to know about your app.

If you have no technical experience, you may be suggesting a flow to your developers or including features that can increase product development scope, ultimately affecting the costs. 

When you’re presenting your idea, be straightforward, and share the right information. Because when you’re pitching your idea to a reliable team, they’ll ask the right questions, which will help them translate your vision and idea and turn it into a plan. This increases your success while managing the development time and cost. 

2) Build a Wireframe

A fantastic way to convey your idea to team members is through an app wireframe. A wireframe is a low fidelity layout that has three purposes: to present information, outline the structure and layout of the page, and describe the user interface. 

Fortunately, there are tools that you can use to create a quick wireframe to present to app developers. All you have to remember is that your goal is to present the story of your app clearly, and as much as possible, don’t mention or impose a development scope. 

3) Work with Reliable App Developers

Ideally, you want to work with app developers who share the same passion, vision, and drive as your team. Besides that, you want to work with a team that will help you minimize your cost, define your app’s core features, and find ways to improve and boost user experience. 

When you run into an app developer who gives you a quote right away without understanding the vision of your app, you’re working with the wrong person. Entrepreneurial app developers will challenge your ideas, assumptions, and plans. From this, they will create a solid plan of action to minimize failure and improve communications. This is the type of team you want to work with. 


Pitching your app idea to a team of app developers can be daunting, but if you do proper research, have a definite vision, and know your app’s purpose, you’ll be able to present your idea well, and you’ll be able to work with a reliable team. So follow these tips and practice your pitch; show the app developers how much you believe in your idea, and they, too, will believe in it as well. 

Digital Fractal houses talented and passionate app developers who help small companies find solutions to various complex problems. Our team offers mobile app development, digital transformation, consulting, and more. Request an appointment today!