eCommerce Website
Mobile App Development

3 Ways to Improve User Experience on Your eCommerce Website

By, digitalfractal
  • 14 Dec, 2020
  • 0 Comment

The rapid growth of the eCommerce industry has changed the way people do their shopping. Customers can now buy anything they need without leaving their homes. It has also allowed small and mid-size enterprises to grow and earn customers from all over the world.

For an eCommerce shop owner, a website is a great investment. Although it is not cheap to set one up, it brings back revenues in a multitude of ways. If you are an eCommerce business owner who wants to maximize your website, here are the methods you can explore:

Give a More Personalized Experience

The rise in online competition also heightened the expectations of online customers. Most eCommerce sites invest in improved customer experience to stand out from the rest. Because of that, people are starting to raise their standards. 

Aside from the quality service and fair prices that they expect from online shops, customers also look forward to a more personalized experience. eCommerce sites can take this as an opportunity to gain their customers’ loyalty.

You can customize your eCommerce marketing through the following methods:

  • Personalized landing pages and email marketing campaigns
  • Recommended product categories based on user browsing behaviour
  • Geo-location targeting
  • Site navigation adjustments based on a visitor’s interests
  • Reminders regarding previous engagements (example: abandoned shopping carts)
  • Exclusive offers for returning visitors or category-specific discount coupons

If customers notice how well your business understands their preferences and shopping habits and turn those into a tailored service, you will stand a better chance at earning their trust, which will encourage them to keep coming back. 

Make Your Site Mobile-Responsive

Always aim to provide a comfortable mobile shopping experience for your customers. If your site is not yet mobile-friendly, you should start making changes right away. Responsive designs are the current industry standard for website creation.

That said, you should not grow complacent even if your website is already mobile-responsive. Keep an eye on any developments that are yet to come. Technology upgrades quickly, so make sure that your website is always up to date with the latest best practices. 

You can also consider creating a mobile app version of your website to make transactions easier for your customers. A shop with an app can give customers an omnichannel experience. You can integrate social media platforms and other channels in your app for increased customer engagement. It will also make it easier for you to track your customers’ purchases and browsing behaviour.

Improve Your Site with Artificial Intelligence

Make sure you take advantage of AI technology when improving your eCommerce shop. AI enables a website to provide real-time interaction with customers as if it is a real person. It can come in the form of product recommendations or solution provisions through conversational language or images. AI can also help predict customers’ needs, perform sales forecasting, and recommend follow-up messages for better conversions. 


A business will require continuous development and upgrades to provide a better and improved shopping experience to customers. Business owners need to find ways to keep up with ever-evolving technology. By starting with our recommendations above, you can ensure that your eCommerce is on par with other eCommerce giants. 

If you need help in mobile app development or business process automation, Digital Fractal can serve you. We provide AI-powered app development and other microservices to help your business scale. Schedule a free consultation with us today.