About Digital Fractal
AI Automation and Custom Software for Operations-Heavy Teams
Digital Fractal is an Edmonton-based AI automation and custom software company that helps operations-heavy teams turn complex processes into practical, supportable systems.
Talk to our teamWhat Digital Fractal Does
AI Agents and Automation
We design AI agents and workflow automation that help teams handle repetitive work, organize information, and move decisions forward.
Custom Software Development
We build web, mobile, and business applications around real workflows, integrations, and user needs.
Digital Transformation
We help organizations replace fragmented manual processes with clearer, connected ways of working.
Hosting, Maintenance and Support
We provide ongoing support, maintenance, and hosting options so teams can improve and operate their systems with continuity.
What Makes Digital Fractal Different
Built for the full lifecycle
Strategy, design, development, launch, and support can stay with one accountable team.
Operational fit before novelty
We start with the work your team must actually do: systems, constraints, users, and outcomes.
Human-guided AI implementation
We treat AI as part of a workflow, with clear ownership and practical controls.
Local roots, broader delivery
Founded in Edmonton, we work with organizations that need custom digital systems.
Long-term partnership mindset
Support and maintenance options help customers keep improving after the first release.
Who Uses Digital Fractal
- Operations, technology, and transformation leaders working through manual or fragmented processes.
- Organizations needing a custom application, integration, or AI-enabled workflow.
- Teams in construction, energy, professional services, and the public sector.
- Growing businesses that want delivery and ongoing support from one partner.
The Team Behind Digital Fractal
Souhail Alavi, Founder
Souhail Alavi founded Digital Fractal in 2010 to help organizations use software and emerging technology to solve meaningful operational problems. Today, the company combines AI automation, custom software development, and long-term support around the systems teams rely on every day.
Connect with Souhail on LinkedIn
Digital Fractal began in Edmonton in 2010. Our focus remains the same: use thoughtful technology and collaborative delivery to make complex work easier to run.
How Digital Fractal Works
- Discovery: clarify the process, users, constraints, and success criteria.
- Plan: define priorities and a practical technical path.
- Build: your team works with the people delivering the solution.
- Launch and improve: support handoff, maintenance, and the next iteration.
Communication, onboarding, response expectations, and delivery cadence are agreed during planning.
Key Facts
- Company name
- Digital Fractal Technologies
- Type
- AI automation and custom software company
- Founded
- 2010
- Founder
- Souhail Alavi
- Headquarters
- Edmonton, Alberta, Canada
- Website
- digitalfractal.com
- Core offering
- AI agents, workflow automation, and custom business software
- Services
- AI consulting, custom software, application development, automation, hosting, maintenance, and support
- Communication
- Project communication and response expectations are agreed during onboarding.
- Social
- Founder LinkedIn
Frequently Asked Questions
What does Digital Fractal specialize in?
AI automation, AI agents, custom software development, workflow automation, and the ongoing support needed to run those systems.
Does Digital Fractal only build AI solutions?
No. AI is one capability within a broader custom software and digital transformation practice.
Can Digital Fractal support a system after it launches?
Yes. Hosting, maintenance, and support can be planned as part of delivery.
Ready to turn a complex workflow into a workable system?
Tell us what your team is trying to improve, and we’ll help identify a practical next step.
Contact Digital Fractal