Remember how people ordered food a few years ago? People used to collect takeaway menus of multiple restaurants and save their contact numbers to call and place an order. Even the payment options were limited to cash. However, the advent of mobile apps changed everything. Now, people can access menus of various restaurants with a single tap, quickly place an order without making any phone calls, and pay using multiple payment options. Due to such benefits, mobile apps have become a necessity for every business. But, developing android mobile apps and iOS apps can be increasingly complicated as there are multiple technicalities that may go unnoticed. Business leaders have to take care of the following intricacies to develop well-performing and user-friendly mobile apps.
While using an app, users wish to get the job done with the least possible effort as stated by the Principle of Least Effort. Hence, apps that include complicated navigation with too many sections and levels can create a poor user experience. In such apps, users have to navigate through multiple sections to do a simple task. For example, in a music streaming app, a user wants to listen to an album created by an artist. But, they have to go to that artist’s page by accessing the ‘Genre’ section and then find the artist. Hence, a user has to move through multiple app sections to perform a simple task. This entire process can be tedious for any user and may result in poor usability. Therefore, users may switch to other apps that offer a seamless and intuitive experience.
While developing a mobile app, business leaders have to choose between android mobile apps or iOS apps. For developing platform-dependent mobile apps, different mobile operating systems require expertise in various programming languages. Business leaders have to release their app for the platform that their target audience prefers. These apps must also replicate the look and feel of its operating system and integrate with inbuilt features. Hence, developers have to constantly upgrade their mobile apps to keep up with OS updates. In case an app fails to deliver such an experience, then the app may lead to inconsistencies in the overall app experience. For example, Google has released a ‘picture-in-picture’ mode with Android Oreo, which has a little window that can show videos while using other android mobile apps. Hence, video streaming apps must ensure that this feature in integrated in their app by incorporating suitable APIs.
Apple, Oneplus, Samsung, Huawei, and other smartphone manufacturers release multiple devices every year. The screens of these smartphones have different aspect ratios and resolutions. Also, recent smartphone displays have notches of different sizes, hole-punch, and no bezels. Android mobile apps and iOS apps have to adapt these screen resolutions, aspect ratios, and other aspects of smartphone displays to deliver a user-friendly experience. Failing to adapt to different aspects of smartphone displays may prove to be inconvenient for the users. For example, a user who has a smartphone with a wide notch may use generic android mobile apps that are not compatible with such displays. This user may notice that several apps have icons and navigation options in place of the smartphone’s notch. Such apps can negatively affect the overall user experience.
Interesting mobile app content can help business offer more information and an engaging user experience. Such mobile app content may include text, images, videos, and animations. However, loading mobile app content may consume a lot of bandwidth and lead to latency issues due to poor network coverage. Additionally, app stores such as Google Play Store requires developers to release newer versions of android mobile apps whenever they alter their app content.
Another important aspect of mobile app content is pop-up messages. Pop-up messages inform users about different app sections and functions or notify them about certain phone settings. For example, Google Maps asks users the permission to turn on GPS for locations data. In the pop-up, Google Maps gives short as well as detailed information about the setting. In case an app includes vague pop-up content, users may be confused while using various app features.
Multiple apps may offer their users too many or few features. Including excessive features in a mobile app may lead to confusion among users. Also, mobile apps that include too many features may require multiple permissions to access a smartphone’s inbuilt capabilities such as SMS, calls, camera, and location. Additionally, multiple unnecessary features can distract users from the app’s core purpose and make the app cluttered. Whereas, adding selective features may make mobile apps less functional and users may have to download other apps that offer desirable features. Hence, developers have to find the right balance and offer an appropriate number of features.
Along with UI and UX, performance optimization is one of the key aspects of mobile app development. Different smartphone models use various processors, RAM specifications, and third-party OS skins, which affect the performance of a mobile app. Unoptimized mobile apps may consume a lot of memory and battery and deliver poor performance. Such apps may also lead to lags in other apps in case they are running in the background.
Developers and business leaders need to be careful about these issues while developing android mobile apps and iOS apps. To address such issues and develop user-friendly mobile apps, business leaders can subcontract mobile app development to a reliable mobile app development firm like Digital Fractal. The experts at Digital Fractal can develop robust and customized mobile apps for any business.