QR Codes or Quick Reponse Codes are a relative new scanning technology that were invented by Toyota’s subsidery Denso-wave in 1994. This technology was quickly adopted in Japan and South Korea and has recently been widely adopted in North America and Europe. QR codes are just like bar codes and can contain many information such as website addresses and can normally be seen on print ads like newspapers, posters, air line ticket etc.
QR codes are a very interesting technology because with the widespread adoption of internet enabled mobile phones, advertisers have been able to use these QR codes to get their viewers to jump to their website instantly, usually to find out more information about promotions, get coupons or participate in contests.
here is how a QR code in action looks like:
To find out how to integrate this cool technology in your everyday marketing give us a call for a free consultation.