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The Crucial Role of E-commerce Mobile Apps for Sales Enhancement

E-commerce Mobile Apps

Online business sectors such as e-commerce already know for a fact that they require a dedicated mobile app. Mobile apps are more functional and easier to use compared to mobile websites. Also, an e-commerce mobile app can load quicker than a website. Additionally, mobile apps can utilize features such as camera and messaging to simplify checkouts and payments. For example, instead of manually entering credit card details, e-commerce mobile app can scan credit card credentials for faster checkout. Together, all these features improve the overall customer experience. Furthermore, an e-commerce mobile app can be accessed effortlessly while travelling to work, which might be the most profitable demographic. Hence, e-commerce businesses must invest in a dedicated mobile app that can help them boost their sales.


Push notifications are an effective way to engage customers. E-commerce businesses can send notifications about flash sales, discounts, new arrivals, product updates, and stock availability. With this approach, e-commerce brands can lure their customers to the app and convince them to buy products. Also, studies suggest that push notifications achieve up to 26% higher app open rates and 92% greater retention rates. The reason for this increasing engagement is that push notifications are sent as per the wish of the publisher. Such notifications manipulate people into checking their phones frequently.

Social Media

Social media integration is essential for every e-commerce mobile app. E-commerce apps can include social media sharing options that enable users to share their reviews with potential customers. With this approach, e-commerce brands can increase their online visibility. Additionally, e-commerce businesses can also retarget their customers with the help of Facebook and Instagram. Several customers have a tendency to abandon their digital shopping cart at the checkout stage. With the help of Facebook and Instagram retargeting, e-commerce organizations can display ads of the products that are left in the cart.

In-app Advertisements

E-commerce apps can display advertisements for new arrivals and flash sales. Multiple e-commerce brands have such advertisements on the first page of their e-commerce mobile app. With this approach, e-commerce businesses draw their customers’ attention to ongoing discounts and stock availability of newly launched products. Therefore, e-commerce businesses can improve their sales with the help of in-app advertisements.

Product Recommendations

An e-commerce mobile app can recommend products based on customers’ previous purchases. For instance, if a customer has recently purchased a DSLR camera, then the e-commerce app can suggest products like tripods, lenses, microphones, and gimbals that the customer may require with their camera. In this manner, e-commerce businesses can boost their sales and help their customers buy products they might eventually need. Additionally, multiple e-commerce mobile apps have a section called ‘Frequently bought together,’ which suggest products that customers have previously purchased together. For example, screen protector with a smartphone. These e-commerce apps implement machine learning to analyze purchase patterns of their customers. Similarly, every e-commerce mobile app can utilize machine learning to recommend relevant products to their customers.

AR-enabled Product Trials

Several customers might be uncomfortable with purchasing certain products like fashion accessories or furniture without trying them out. To tackle this issue, e-commerce giants such as Target and Walmart have introduced augmented reality-enabled features in their e-commerce mobile app. With the help of AR, Target allows customers to virtually place furniture in their homes. Likewise, every e-commerce business can integrate augmented reality in its e-commerce mobile app to help customers try out their products. This feature can be used to showcase clothes, fashion accessories, furniture, and home décor. By leveraging augmented reality in the e-commerce mobile app, customers can make informed decisions about their purchase.

Customer Service

Studies suggest that people spend more time and money using mobile apps compared to websites. Hence, a customer service option must be integrated into every e-commerce mobile app. Customers can interact with the business 24/7 with the help of in-built customer service. Customer service executives can resolve user’s queries and suggest products based on their interest. For instance, if a customer is looking for a laptop and asks a customer service representative for a recommendation, then the customer service executive can suggest laptops based on the customer’s requirement, budget, and product reviews. In this manner, e-commerce brands can gain the trust of their customers and improve their sales.

Multiple payment options

The digital age has given rise to various online payment platforms that are utilized by multiple e-commerce businesses. Although various payment alternatives can be beneficial, they can also negatively impact sales. A survey showed that 24% of potential buyers abandoned their digital shopping cart to visit an alternative service that supported their preferred payment option. Simply put, every e-commerce mobile app must include all popular payment methods. These payment methods can be credit and debit cards, mobile wallets, payment portals, online banking, and cash on delivery. Additionally, an e-commerce mobile app must offer as many payment vendors as possible to their customers. With this approach, e-commerce businesses can maximize their chances of making a sale and minimize digital cart abandonment. Also, e-commerce mobile apps can securely save payment credentials for faster checkout.

All these essential elements of an e-commerce mobile app require extensive planning and coding that can only be done by a team of experienced developers. Hence, e-commerce businesses can outsource mobile app development to a reliable and reputed firm like Digital Fractal. Experts at Digital Fractal can develop customized an e-commerce mobile app based on the business leaders’ requirements.

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