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Keeping Your Mobile App Data Current For Your Customers

Mobile App Data

One of the most common mobile software development myths is that high-resolution graphics attract high app store ratings. The truth, however, is that high-resolution graphics and user interface (UI) play just a small cameo in the popularity of mobile applications. It is the user experience (UX) that plays a vital role and is at the core of software development. And keeping mobile app data updated is an important part of the user experience.

Having old and irrelevant data on your mobile application can adversely affect user engagement. For instance, imagine a user opens a mobile e-commerce app to find current sales and discounts, but the app shows sales that have already ended. This user might not open the app a second time, or even worse, they might uninstall the application straight away.

Why You Need to Keep Your Mobile App Data Current

Keeping mobile app data current not only helps to provide a better front-end user experience to customers but also helps you as a business to maintain your app at the back-end.

To Provide a Better User Experience

No matter how much effort a developer or a business put into developing their mobile application, its success solely depends on how the end-users experience the app. Mobile app data has a direct relation with user experience. For instance, a mobile e-commerce application should have updated inventory data for enhanced user engagement and experience. Let’s say the inventory data of an e-commerce application is not updated, and it shows that a product is available in the inventory when it actually isn’t. What would happen if a customer orders the out-of-stock product? The business would not be able to deliver the product, which would result in an awful user experience.

Certain mobile applications, such as those that provide news, job postings, educational content, and walking tours, require real-time data updates. No user would like to have a news application that displays old news. Similarly, a walking tour app that leads to an impassable road can ruin the user experience. Hence, businesses need to update mobile app data to ensure that it displays the latest and most recent information to users.

In today’s digital era, businesses have to adapt to technology trends, or they might get lost in this competitive world. For instance, ASOS has rolled out a visual search tool in its mobile app. To minimize the chances of losing clients to ASOS, other e-commerce companies need to incorporate visual search or other technology trends in their mobile applications. Mobile data is the first thing businesses need to keep in place for incorporating such new technologies. For instance, to implement a visual search, an e-commerce application should be able to collect data from a picture and match it with the entire inventory to fetch out relevant products. But if the products are not tagged with updated data, then the visual search cannot fetch and display all products to customers.

To Keep Your Applications Glitch-Free

If a gaming application supports live chat, but the message delivery takes a long time, then no one would like using the application or the chat feature. Nobody likes using a glitchy application. In fact, technical glitches are among the biggest reasons for mobile application failures. But, there are no such glitch-free applications. Bugs become bugs when they are found. Hence, software always has bugs. Some of these bugs are easily discovered, and some come into the picture later in the software development cycle. User retention depends on how quickly developers can resolve and fix bugs.

An application with too many glitches becomes easy prey to cybersecurity attackers. Cybersecurity attacks can ruin your brand reputation and cost you a lot. Hence, updating mobile app data to find possible bugs and resolve them is important.

To Rank Your App High in Mobile App Indexing

Google sends crawlers across all the websites on the internet to retrieve the latest information uploaded on them and rank them based on the information. That was only for websites until October 2013, when Google launched mobile app indexing. Now crawlers can also crawl through app content and present applications as a destination to users who are looking for similar content through Google search. For instance, let’s say a user googles a song, and that song is already available in an installed music app. When this happens Google shows the music app in the search results. Hence, updating the mobile app becomes important as Google can only recommend an app if it contains the relevant data and information.

How to Keep Your Mobile App Data Current

Businesses can update data from wherever the developers have stored it. For instance, if the data is stored in a database, then developers can run programming commands to retrieve data and update it. They can also update data by going to the application directories and requesting permission to write in the database directory. Many businesses have their IT teams to handle such tasks, while many others don’t have an IT team.

Not having a dedicated IT team doesn’t mean that businesses cannot update their mobile data. Along with mobile app software development, Digital Fractal also builds back-end data management systems so that its clients can easily update their mobile app data. Digital Fractal also provides mobile software development services with embedded content management systems. For instance, our GIS mapping and walking tour mobile apps have built-in content management systems so that our customers can easily update and publish mobile data in real time.