In 2018, global mobile app revenues amounted to over USD 365 billion. In 2023, mobile apps are projected to earn more than USD 935 billion in revenues. With such a huge market size, it’s obvious that more and more organizations are going to be pushing their products, services, solutions and content on mobile apps. It is important, then, to prepare a roadmap for a highly intuitive, engaging, and income-generating iOS or Android mobile app for your business.
The mobile market is currently dominated by two operating platforms; iOS and Android. While an app developer may look at developing and launching your app on both the platforms simultaneously, it can prove to be a risky and expensive affair. Here’s a look at some key factors which will help decide in choosing a suitable platform.
In terms of market share, Android is the leader in the number of devices as well as the number of apps available on their respective app market. Google Play Store had 2.6 million apps available for download as of December 2018, whereas the Apple App Store held the second position with around 2 million apps. Both platforms provide a huge opportunity for developers to earn through their apps. However, the market share fluctuates according to the region and user base.
As mentioned above, the users vary according to geography and income class. An app developer must have a target audience in mind before developing an app. They should, however, have a broader vision to have their app perform well on a larger scale.
The average iOS owner spends more than an Android user. In 2017, Apple’s iOS apps generated USD 40 billion, whereas Android apps earned USD 21 billion through the Google Play Store. The Google Play Store earns half the revenue of Apple app store despite having a bigger market. Both these platforms provide ample opportunities for app developers to earn from their apps.
A developer with almost any computer can build an Android mobile app. Linux, Windows, and even Mac devices can be used to develop an android app. However, developing an iOS app requires the developer to have a Mac. This proves to be a challenge for new developers who can’t afford such expensive hardware in the first place. Compatibility also turns out to be an issue as there are thousands of android devices, each having different hardware and software specifications.
Each app platform has its share of pros and cons. While it is beneficial for an app developer to have their app running on both these platforms, a cautious approach while launching an app can help save costs and time. By starting with one operating system, you can also learn customer demographics and behavior with one operating system before building apps in the other. Pick the right iOS or Android mobile app developer and together, factor in all app development considerations before deciding on whether to launch the app on iOS or develop an android mobile app.