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How Mobile Apps Are Reshaping the E-commerce Industry

Mobile Apps Are Reshaping the E-commerce Industry

Doesn’t it feel weird to think about how mobile phones were back in the day? Mobile phones used to have little rectangular screens with an LCD display. These phones had inbuilt apps for music, videos, calls, text messages, calculator, calendar, and clock. There was absolutely no support for third-party apps. However, everything changed with the advent of mobile operating systems such as iOS and Android. These mobile operating systems offered support for the installation of third-party apps, leading to the rise of several mobile app development firms in Edmonton, Vancouver, Toronto, and all over Canada. App developers and business leaders came up with multiple mobile app ideas that made smartphones even more functional. In the present day, mobile apps are a necessity for every online business. Mobile apps prove to be more user-friendly compared to mobile and desktop websites and offer unique features.

Why Mobile Apps Are Better Than Mobile Websites?

There are multiple reasons that explain why mobile apps are preferred compared to mobile websites. Mobile apps offer certain unique features that make them more functional than mobile websites.

Mobile Apps Load Quickly

Mobile app users don’t have to go through a laborious process of opening the browser, typing the URL or searching on Google, and then letting the web page load at its own pace. With mobile apps, users can just click on the app’s icon and access an e-commerce brand’s services. Also, mobile apps can store data locally on a smartphone, making data retrieval quicker. Whereas, data has to be captured from web servers for mobile websites.

Mobile Apps Are Dedicated

Mobile apps have a UI that is specifically designed for an e-commerce business. While mobile web browsers serve as a one-size-fits-all solution. Mobile apps offer better navigation throughout various sections, which makes them more accessible to a user. With this approach, mobile apps can offer enhanced engagement with end-users.

Mobile Apps Can Use a Smartphone’s Inbuilt Features

Mobile apps can easily access smartphone features like Bluetooth, GPS, SMS, and camera. Such features can be used by the app to detect a user’s location, scan credit and debit card credentials, and integrate with wearable devices effortlessly.

Mobile Apps Can Improve SEO Potential

Mobile apps and websites can use similar keywords for their products and services. Search engines rank in-app content, which can be modified to help improve a website’s rank in search engine results page. Also, there are various techniques e-commerce businesses can use enhance mobile app SEO.

How Can E-commerce Businesses Benefit From Mobile Apps?

Mobile apps can help e-commerce businesses in the following ways:

Enhance Customer Loyalty

Having an icon of an e-commerce business on customers’ phones will help their branding. According to research, mobile app users are twice as likely to return to an e-commerce store within a month, compared to mobile websites. There are higher chances of customers ordering from e-commerce businesses with mobile apps as the app icon will pop up every time they access their phone. In this manner, a mobile app can work on a subconscious level to help e-commerce businesses improve sales and customer loyalty.

Mobile app development firms are introducing additional features such as customer-specific personalization, push notifications, and a rewards system to enhance customer loyalty.

  • Customer-specific personalization can be carried out with the help of data gathered from customers. For instance, e-commerce businesses can offer relevant product suggestions based on a customer’s purchase history.
  • Push notifications can be used to alert customers about ongoing deals, discounts, and new arrivals. Also, notifications can let users know about special offers on products they have previously checked on the app.
  • A rewards system can incentivize customers to return to their app with the help of a loyalty program. E-commerce businesses can set up rewards such as free items, sizeable discounts, or early bird access to new products.

Along with the above features, mobile apps can offer 24/7 customer support with the help of chatbots. AI-powered chatbots can accurately resolve customer queries and suggest products.

Reduce Cart Abandonment

One of the major issues e-commerce businesses face is digital shopping cart abandonment. According to statistics, an average of 69.57% of customers abandon their shopping cart during checkout. Statistics have also shown that a significant reason for shopping cart abandonment is a long and complicated checkout process. To resolve this issue, e-commerce mobile apps can offer an easy, one-click checkout process. Mobile apps can securely save credentials of credit and debit cards, mobile wallets, and payment portals or scan physical credit and debit cards. With this approach, the checkout process will be increasingly simple and quick.

Improve User Engagement

Mobile app development firms aim to deliver e-commerce apps that can enhance user engagement. For this purpose, e-commerce apps utilize smartphone features such as:

  • GPS: GPS automatically detects any customer’s location and estimates the time required for delivery. Also, GPS enables mobile apps to automatically add addresses and shipping information for a faster checkout.
  • Audio-enabled Search: Customers can use the inbuilt microphone of a smartphone to search for products. For this purpose, mobile apps capture audio via a smartphone’s microphone and interpret the obtained audio using speech recognition.
  • Camera: E-commerce stores can allow customers to capture pictures of products and include them in reviews. With pictures and reviews, customers can make informed decisions while buying products. Also, e-commerce apps can enable users to share pictures to their social media handles as a part of their marketing strategy.

Boost Conversation Rates

Smooth navigation, intuitive UI, and a satisfying UX can work together to generate high conversation rates. Research suggests that conversion rates from mobile apps are three times greater than that of mobile websites. Also, customers who access e-commerce stores via mobile apps may spend more time viewing products due to their interactive UI. Mobile apps can also effectively market products with the help of its visually-appealing layout and push notifications.

After knowing all the benefits of creating an e-commerce mobile app, business owners may wish to release one. However, mobile app development can be a long and tedious process that consists of numerous intricacies. Therefore, business leaders can outsource mobile app development to Digital Fractal in Edmonton. The experts at Digital Fractal can develop customized apps for any e-commerce business.

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