Releasing apps can be a profitable revenue stream for businesses. In 2018, smartphone users downloaded around 205.4 billion apps worldwide. Additionally, android mobile apps and iOS apps can be another way to interact with customers and improve customer experience. Businesses can release single platform or cross-platform apps (i.e. android mobile apps and iOS apps) based on their target audience and budget. Similarly, several successful businesses such as Walmart and McDonald’s have launched android mobile apps and iOS apps to offer better services to their customers and improve their revenue.
Before investing in the development of an app, business leaders must validate their app idea. By validating an app idea, business leaders can verify whether their idea is unique and find potential flaws. Business owners need to follow the procedure given below to validate their app idea.
After coming up with an app idea, business owners have to research their idea. This step ensures that the investment of money and time required for building an app would be worth it. Both Google Play Store and App Store had around 2 million Android mobile apps and iOS apps on their platform in 2018. The odds of developing an existing app are high. Hence, every app idea should be researched on Google Play Store and App Store to check whether the app already exists.
During the research, businesses and app developers must also search for keywords related to their app idea. For this purpose, developers can create around five keywords that can describe their app and search those keywords on a wide variety of online keyword research tools. By researching keywords, developers can understand what people are looking for and analyze whether there is any potential in the market.
Business leaders might be uncomfortable with sharing their app idea with other people. However, getting early feedback will enable developers to conduct an approval research. With this approach, developers can determine the viability of their project. Additionally, developers and businesses can conduct surveys with a non-disclosure agreement to ensure that their app idea won’t be stolen. After receiving feedback, developers must analyze every public opinion and work on minimizing potential mistakes.
Developers and businesses need to ensure that their app stands out from the competition. For this purpose, businesses have to analyze their end user’s requirements, pain points solved by the app, and existing apps that solve the same problem. With this approach, businesses can decide what makes their app unique. For example, Uber has separate value propositions for drivers and riders, which makes them stand out from other ride-sharing apps. Likewise, every business must help users understand the value of their app and offer something different compared to their competitors.
Putting the app idea on paper can be an increasingly complex process. Businesses leaders must think of every detail of their app to develop a project schedule and estimate their budget. For this purpose, businesses can create an RFP (Request For Proposal) or a wireframe.
Businesses can also develop an interactive prototype with a well-defined UI. The prototype can include all the features, navigational elements, and animations in the app. By developing a prototype, businesses can reduce their margin for error and describe their idea more effectively to developers.
Minimum Viable Project (MVP) strategy helps business owners to avoid expenses in the development of their project when the app is not fully defined. For this purpose, business owners can utilize a minimal amount of resources that are enough to develop and test the app with a small group of people. Business leaders can analyze the interactions between their app and users who are testing it. MVP also enables businesses to test different features and understand the flaws and work on improvements accordingly. With this approach, business leaders can identify potential bugs and develop an app that would require minimal changes during its release.
After testing the app, business leaders can look for investors. For this purpose, business owners can reach out to angel investors or obtain VC funding. Also, business leaders can access online platforms such as Kickstarter to crowdfund their app.
Businesses must promote and market their app on multiple platforms. Effective app marketing will ensure that most people are aware of the app and increase app downloads. For starters, businesses can create a ‘Coming Soon’ launch page on their website. This page can ask potential users for their email address to notify them about the app release. Additionally, businesses can also promote their upcoming app on social networks.
Creating a comprehensive marketing strategy can help business owners define various channels that can be used, resources to be allocated, and create schedules. After executing the marketing strategy, businesses can gather analytics to understand its impact. Based on the analytics, business leaders must optimize their marketing strategy to improve the outcome.
After following the required procedure, business leaders can proceed to app development. For this purpose, businesses can hire an in-house team, which will be an additional expense. Hence, outsourcing app development to a reputed mobile development firm is the most feasible solution. Business leaders can reach out to Digital Fractal for custom mobile app development.