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5 Business Functions You Need to Digitize Now to Ensure Business Continuity

Need to Digitize Now to Ensure Business Continuity

Disasters can strike your enterprise at any moment. Even a small amount of downtime can cost you thousands of dollars. Thus, you need to plan a system that can stay functional in such situations so that your business operations are not impacted severely. Business continuity planning is an essential step in this direction. Business continuity is an organization’s ability to maintain essential functions during and after a disaster has occurred. Business continuity planning, therefore, becomes essential to prevent the disruption of business-critical services. It mainly encompasses the use of IT services and technologies such as cloud services, web-based apps, and cybersecurity to ensure that your business runs smoothly without interruptions. It takes into account various scenarios such as natural disasters, disease outbreaks, and cyberattacks and helps plan appropriate measures against the same. Business continuity planning can help secure various business operations against disasters, some of which are discussed below:


Traditional marketing practices are diminishing. Digital marketing is taking center stage. Digital marketing encompasses marketing methods such as email marketing, newsletters, and press releases among other things. The focus is heavily on data and its relevance to your business such as using the appropriate hashtags and following SEO practices. While digital marketing results in being an excellent marketing practice, it also is a good way to ensure business continuity. 

Digitizing marketing mediums ensures that the data is secured in case of physical damages to your business infrastructure. The information can be stored and archived on the cloud which ensures that the data remains safe even if your local hardware fails. The data can be easily accessed on web-based apps. Similarly, using the best digital marketing practices ensures that your business can be found by clients easily. For example, during the current Covid-19 crisis, most organizations have shut their offices but digital marketing ensures that you can still communicate with your clients and even get new clients on board.

Warehouse Management

Warehouse management is increasingly becoming technology-centric. The use of technologies such as artificial intelligence, big data, and cloud computing is increasingly making warehouse management processes increasingly easy. With the warehousing, logistics, and inventory management processes going digital and autonomous, the inefficiencies are drastically reduced. Many businesses have even adopted web-based apps for data analysis and warehouse management to take care of their warehouse operations. These apps are also very beneficial from a business continuity standpoint. In case any physical copies regarding items are damaged, a backup copy is always available digitally on the cloud. This is especially helpful for businesses having warehouses at multiple locations or have large sections in a single warehouse. As the information is accessible on web-based apps, it can be shared between employees easily. Businesses can have web-based apps for desktops or mobiles to improve mobility of such systems to ensure business continuity even when employees have to work remotely. 


If you’re in the logistics business, digitization can help streamline your operations as well as serve as an excellent continuity solution. Firstly, have all the information and data generated in logistics digitized. This can be done with the help of simple spreadsheets and document management tools. Your business can even adopt customized solutions such as mobile and desktop apps to digitize the data. The apps can share the data with devices over the internet or cloud. This data can then be accessed by employees on their devices in real-time. This will help reduce communication error that generally occurs in logistics processes due to involvement of multiple teams and employees. 

When having customized solutions that share data over the cloud, ensure that cloud security is enabled. This helps protect your valuable data against cyberattacks. You can even implement advanced digitization tools that utilize technologies such as artificial intelligence and make use of IoT devices. Incorporating these can help in the growth of your business by streamlining your logistics operations, in addition to being an excellent business continuity tool.

Sales and Support

As mentioned earlier, digitization is the new mantra for marketing and can be used to improve business sales. Potential clients can be given customized demonstrations regarding your business operations, products, and services on a digital device such as a tablet or smartphone. These demos can be made interactive and highly engaging which can increase your chances of making a sale. Digitizing copies of agreements, too, can prove beneficial in case you lose your physical copy. Thus, digitizing sales processes can come as a savior in times of need.

Similarly, support services can be improved better with digitization. Maintaining a digital record of customers, their contact numbers, and email addresses helps you to find the necessary information quickly when required. Searching through digital documents is much easier than finding the information manually. The customer database can also be used for analysis to increase the sales of your product. The digital database can be used to record buyer preferences, purchase history, and preferred payment methods, which can be used in the future.


With digitization, all operations related to finance and accounting can be moved to a digital platform. Accounting can be done on computers and mobile devices instead of papers. This not only saves heaps of paperwork but also reduces the time spent on these processes. With features such as smart suggestions, formulas, and quick calculations, accounting tasks can be carried out quickly. The use of accounting tools also reduces instances of error as they can only happen if the initial input is incorrect. You can deploy specialized accounting software with greater capabilities than Excel. Using it along with IoT devices such as QR code scanners can help input purchase, sales, and other financial information automatically. The data can be saved on the cloud, and thus can be accessed in real-time by authorized users.

To get an end-to-end solution that can help with your business continuity plan, feel free to contact us. We can develop web-based apps that can run on Windows, as well as, multiple mobile operating systems to ensure that your essential business operations are digitized, guaranteeing business continuity.