In 2017, the recorded Canadian e-commerce revenue was over $48.45 billion with the expected revenue to be generated in 2022 slated at being more than $71 billion. Due to such promising industry growth, numerous small and medium e-commerce businesses have been established in Vancouver, Victoria, Edmonton, Winnipeg, and Ottawa, to name a few. Hence, the market for e-commerce is getting even more competitive. But, small and medium businesses can still gain a competitive edge over other organizations by promoting efficient business practices, creating attractive marketing strategies and especially, being up-to-date with the latest technology trends. Every successful e-commerce brand has an app along with their website. Likewise, small and medium e-commerce companies should consider mobile app development as one of their top priorities.
Mobile app development teams need to design a useful app that can cater to customers as well as sellers. But, business owners should be informed about the following basic elements of a good e-commerce app.
A well-designed UI and an optimized UX must be the primary focus for building a user-friendly mobile app. An intuitive design with various filters and sorting parameters for the products create a convenient shopping experience. Plus, an option to search for brands and products can be time-saving for the customers. The mobile app should enable smooth navigation through different sections of the app.
Every e-commerce business owner should know that people hate filling out forms. Thus, the app should be designed with a simple registration screen that would only collect the necessary information. Since almost everyone has a social media account, an option for social media integration for login and sign up is a must. Simple password recovery mechanisms should be set up to reduce the inconvenience in the shopping experience. A recent study conducted by Mastercard and the University of Oxford has pointed out that about a third of online purchases are abandoned during checkout as the customers cannot remember their password. Therefore, creating a convenient password recovery procedure must be a priority in e-commerce mobile app development.
Every e-commerce app should include push notifications. Push notifications update the customers about the status of their deliveries. Additionally, notifications can also be used for marketing new products, reminding for purchasing of products in the wish list, and providing discounts.
In this section, customers can post reviews about the products they have purchased. Public reviews help other customers compare and decide which product is suitable for them. This section can also feature frequently asked questions about the products, which are answered by either customers or the website administrator.
Various e-commerce giants have a machine learning based system, which analyzes purchasing patterns of the customers and recommends products accordingly. For example, if you buy a phone, the app will suggest you to buy a screen guard. You should add a similar feature to your app to boost sales of different products.
AI-powered chatbots are found to be efficient in the customer support sector. Chatbots will correctly answer customer queries. Additional privileges should be incorporated for redirecting to a responsive customer support department to solve complex issues.
An easy check out is crucial as consumers may leave their cart at the check-out. Hence, the check out screen should have multiple payment alternatives such as e-wallet, credit and debit cards, internet banking, and cash on delivery. Furthermore, the option to save multiple addresses and contact details is useful for consumers who wish to receive their delivery at different locations.
Many e-commerce giants are planning to go the extra mile by adding an AR-based engine that can interact with users. The AR engine will allow the consumers to “try on” clothes or other accessories to help them decide whether the product is suitable for them. For example, Ikea created an AR version of their catalog to help customers figure out how the furniture would look in their home or workplace.
In the e-commerce environment, mobile app design is a major factor in predicting the success of an organization. Hence, the design and implementation of e-commerce app should never be a hasty decision. Organizations should consider reaching out to professionals in mobile app development in Edmonton for designing user-friendly mobile apps.