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Did You Know This About Geofencing?

Geofencing

Imagine people exploring a museum and using a smartphone app that displays information about different antiques, weapons, and tools when they get near them. With online mapping app development using geofencing, this can be a possibility. Geofencing is a location-based service that is involved in online mapping app development that uses GPS, Wi-Fi or cellular data, or RFID to trigger pre-programmed notifications or actions when a mobile device exits or enters a geographical location. Geofencing can also enable or disable certain features and technologies on smartphones. For instance, smartphones can automatically turn on the WiFi setting and disable cellular network after entering the house and vice versa using geofencing.

Businesses can utilize geofencing to improve customer engagement and offer personalized customer experience. Geofencing can also help business owners collect crucial customer data that can be used to generate analytics. Using such analytics, business owners can gain insight into different customer demographics in certain geographical locations and strategize various marketing campaigns. Due to such benefits, several businesses are interested in online mapping app development that incorporates geofencing. Various businesses can implement location-based geofencing for multiple applications.

Social Networking Can Be More Business-Oriented

One of the most popular applications of geofencing can be seen in social networking apps. Various social networks such as Snapchat and Instagram have introduced location-specific stickers, filters, and other shareable content using geofencing. Social networks can also incorporate special filters for events such as music festivals to help users post location-based stories on their feed. Local businesses can use location-based stories to engage with potential customers. For example, a restaurant in Edmonton can post a story of their food with the location sticker on Instagram. These stories will be displayed in the explore tab of the Instagram app for users that stay in that locality. With this approach, local business such as retailers, educational institutions, and healthcare institutions can attract prospective customers. Also, businesses can create custom filters by collaborating with social networks. For instance, Dunkin’ created a personalized Snapchat filter for National Donut Day. The filter could only be accessed inside the store. With this approach, Dunkin’ gained 10 times more Snapchat followers on National Donut Day compared to their monthly average.

Marketing Can Be Taken a Step Further

Several businesses are prioritizing geofencing in online mapping app development for marketing campaigns. By leveraging geofencing, businesses can offer in-store promotions and discounts on their mobile apps when customers are near their store. For instance, Burger King had launched a campaign, called the ‘Whopper Detour,’ for their relaunched BK app that offered a Whopper sandwich for a penny when any customer enters the geofence of McDonald’s. After the order is placed, the app will navigate the customer to the nearest Burger King outlet. With this approach, businesses can also attract customers at places of interest like airports and tourist locations.

Smart Devices Will Become Smarter

Smart devices incorporate smart features and let users control them remotely. Geofencing has become a buzz word in smart home and smart devices technology. The integration of geofencing can make smart devices more functional and automated. For example, a smart thermostat can automatically turn on and set a preferred room temperature when a user enters the geofence of their house. With a similar approach, smart homes can also turn off all smart devices after a user leaves the house. Also, pet owners can use smart collars that can notify them when their pets leave their designated area. Multiple online tools and apps allow users to program their own triggers and actions.

Employee Check-In and Check-Out for Streamlined Attendance

Generally, workplaces use manual attendance systems or biometric sensors. Alternatively, business owners can incorporate geofencing in their enterprise apps to track employee attendance. Attendance can be automatically marked when employees enter the geofence of their workplace. Such apps can also enable time tracking of employees by calculating how much time they spent inside the geofence. Additionally, businesses can allow employees to create their own geofence in case they are working remotely or when they are at a client meeting. Businesses can streamline crucial business operations like employee attendance tracking and eliminate the need for manual attendance entries and time tracking using geofencing.

Equipment Tracking Will Be Simpler

Several construction companies may face complications in tracking construction vehicles and equipment at work sites. Also, construction equipment and vehicles are always prone to theft. To address these issues, construction companies can install smart sensors in their vehicles and equipment. With the help of geofencing, business leaders can monitor the location of their equipment inside the geofence. With this approach, construction companies can create multiple geofences for different construction sites. The smart sensors will also notify project supervisors and security staff after an equipment or a vehicle exits the geofence. In this manner, construction companies can deter equipment and vehicle theft.

An Effective Approach for Adopting Geo-Fencing

After looking at multiple applications of geofencing, businesses may wish to implement this technology. To utilize geofencing, business leaders must look into online mapping app development that can access device location. After developing an online mapping app with geofencing abilities, business leaders must establish a virtual boundary around a specific location. The boundary can be a circle of a certain radius around a location depending upon how much area they wish to target. For instance, a ride-sharing app may create a small geofence near an airport to attract commuters on their arrival. However, the same ride-sharing app can create larger geofences for concert and theatre venues for commuters that may prefer to go for a bite after the show. Hence, business owners need to decide the radius of their geofence.

Once business leaders have decided the radius of their geofence, they need to think of various trigger conditions such as ‘enter,’ ‘exit,’ and ‘dwell.’ These conditions can trigger notifications or actions when a user enters, leaves, or stays in a geofence for a specific amount of time. The dwell condition can be especially useful in certain situations. For example, if a customer drives past a retail store and receives a notification, then the notification can be considered as spam. But, using the dwell condition, the app can display a notification only after the user stays in the geofence for a specific time period.

Online mapping app development with geofencing abilities can be a complicated and tedious procedure. Business can independently develop online mapping apps, but they may run into multiple errors that make the app counterproductive. Hence, outsourcing online mapping app development to experts is always an effective solution. Business owners can reach out to Digital Fractal for developing personalized mobile apps for their business.

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