iBeacons vs. Eddystone: Which One to Use in Mobile App Development Projects

First announced by Apple in 2013, iBeacons are a beacon format that allows a Bluetooth Low-Energy (BLE) device to interact natively with iOS apps, and to interact similarly with Android apps as well. Google did not announce their own format, called Eddystone, until 2015. Though a relative latecomer to the world of beacons, the Eddystone Read more about iBeacons vs. Eddystone: Which One to Use in Mobile App Development Projects[…]

Mobile Advertising Networks for Your Mobile Apps

As discussed in our first post on mobile advertising, the role of the mobile ad network has evolved over time, with the result being that most of the major network offer much the same service in terms of mediation between multiple ad networks, fill rates, eCPM (effective cost per mille / thousand), and provide most Read more about Mobile Advertising Networks for Your Mobile Apps[…]