As discussed in our first post on mobile advertising, the role of the mobile ad network has evolved over time, with the result being that most of the major network offer much the same service in terms of mediation between multiple ad networks, fill rates, eCPM (effective cost per mille / thousand), and provide most Read more about Mobile Advertising Networks for Your Mobile Apps[…]
As more and more advertisers are increasing their budgets for mobile advertisement (which is fast becoming the largest advertising medium for many large companies), many mobile ad networks are showing up in the marketplace, and are changing the way they operate to better meet the needs of both the companies buying mobile ad space (advertisers), Read more about What is Mobile Ad Mediation & How to Advertise in the Mobile World[…]
Now that your native or multi-platform app is ready for use, the question becomes one of dollars. How does one create revenue using a mobile app? There are many different options currently available to app producers and developers. I will try to cover the most popular Read more about Mobile App Monetization Trends – How To Make Money with Your Mobile Apps[…]