iBeacons vs. Eddystone Which One to Use in Mobile App Development Projects

First announced by Apple in 2013, iBeacons are a beacon format that allows a Bluetooth Low-Energy (BLE) device to interact natively with iOS apps, and to interact similarly with Android apps as well. Google did not announce their own format, called Eddystone, until 2015. Though a relative latecomer to the world of beacons, the Eddystone[…]

Mobile App UI (User Interface) vs UX (User Experience)

Although these two terms are often used interchangeably when discussing mobile app (or other types of app or website) development, there is an important distinction between the two. UI stands for User Interface. In short, the UI is the system through which the user of your app or website will be able to interact with[…]

Mobile Advertising Networks for Your Mobile Apps – Part 2

As discussed in our last post, the role of the mobile ad network has evolved over time, with the result being that most of the major network offer much the same service in terms of mediation between multiple ad networks, fill rates, eCPM (effective cost per mille / thousand), and provide most of the more[…]

What is Mobile Ad Mediation & How to Advertise in the Mobile World Part 1

As more and more advertisers are increasing their budgets for mobile advertisement (which is fast becoming the largest advertising medium for many large companies), many mobile ad networks are showing up in the marketplace, and are changing the way they operate to better meet the needs of both the companies buying mobile ad space (advertisers),[…]

Why A Firm Prioritized Mobile Apps for Employees, Not Its Shoppers

Family Dollar’s initiative is saving time and money for its managers, who have better access to performance metrics. That’s why more companies are putting mobile process, not commerce first. These days, it’s difficult to find an organization that isn’t investing in a mobile initiative. Most businesses currently support an average of three to five projects, but the[…]

Native apps vs Cross Platform Apps (Hybrids)

People love using Smartphone’s due to the fact that things they accomplish with it are numerous within a short period of time. Users can now do interesting activities like social networking, watching videos, reading emails, playing games and other numerous activities. Truth be told, the major reason why we love Smartphones is because they make[…]